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t R JOHt! WAR.,nNGTON
SA. PL~ ELSCTRO'ICS -VIC- PTY. LTD.
9-11 CRELORNE STREET
RICH ..:O. TD E. 1
VICTORIA, AUSTRALIA
A day at the fair
Mariner's big trip
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CHRYSLER
CORPORATION
Five-year-old Edward Echevarria,
center, becomes an honest-to-
goodness VIP, as he and other
happy HP kids, Johnny Ricci, left,
and William Johnson, peer out
of Chrysler exhibit at Fair.
A child's wide-eyed
A LICE IN WONDERLAND, story-book animals, Walt much to see and do to let little things like heat, humidity
l""\.. Disney's most imaginative creations, and daredevil and a long drive stand in the way.
Mexican acrobats! And the group wasn't disappointed! Other highlights of
These are only a few of the memories that five-year-old this exciting day at the Fair included IBM's "People Wall,"
Edward Echevarria and eight other youngsters, all children where a man seemed to come down from the sky to introduce
of employees at HP's Boonton Division, will cherish after an educational movies; an enormous, futuristic automobile
exciting June day at New York's World's Fair. hanging from the ceiling; and life-like children from 26
different countries, all in colorful native attire.
The children were accompanied by parents Pedro Eche-
D If that weren't enough, the children also devoured moun-
varria (a multilith operator) and his wife Mary, John Ricci
tains of ice cream and drank several gallons of soda pop.
(Boonton's personnel manager) and his wife Julie, and Mrs.
And William Johnson, son of Bill Johnson of HP's Eastern
Ann Setchik of Boonton's machine shop.
Service Center at Boonton, even got behind the wheel of an
D Besides little Edward, youngsters making the journey open-air Avis car and drove a few of his companions around
were Betsy Ricci, 8, Johnny Ricci, 7, Jimmy Tasker, 12, the fairgrounds.
William Johnson, 12, Diane Setchik, la, Susan Setchik, 12, Edward Echevarria and his friends stayed at the Fair
Laura Setchik, 14, and Pat Setchik. 17. from 11 a.m. until 10 p.m. It may have been a long, long day,
Ninety-fIve degree weather and a 50-mile drive (in three but one these children won't soon forget.
cars) from their Rockaway, .]., homes hardly mattered as Besides, Master Echevarria got to stay up way past bed-
the HP party set out for Flushing Meadows. There was too time.
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Johnny Ricci (right) waits his turn as
Jimmy Tasker, 12, seems to say
"Let's shake" to Alice in Wonderland's
make-believe bear. At left is 12-year-
old William Johnson.
The story-book rabbit from Alice in
Wonderland captures the attention of From Edward's vantage point, his
little Edward Echevarria at the dad, Pedro Echevarria, left, looks almost
Fair's Pepsi Cola exhibit. as tall as the Fair's highest sculpture.
Also shown are Jimmy Tasker,
center, and HP's John Ricci.
view of the Fair
Edward is hidden in photo as
he and Betsy Ricci, 8, sit in back
seat while William Johnson
(at wheel) and Johnny Ricci enjoy
free ride through Fair grounds.
Susan, 12 (left), and Diane Setchik, 10, share Edward's excitement as
they ride through "It's a Small World," a Walt Disney creation. Edward and
other HP kids saw animated figures of children from 26 countries here. ( continued)
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(continued from page 3)
Four gaily-costumed acrobats on 100-foot-high pole in distance
seem to fascinate Edward (back to camera). Stunt was part
of Mexico exhibit.
Edward's buddy, William Johnson, watches huge
ceiling-hung cutaway of a car at Chrysler exhibit.
"This water is colder than I thought," squeals
eight-year-old Betsy Ricci, as she and other
. HP kids refresh themselves before resuming
visits to Fair exhibits. In background are uni-
sphere, a Fair landmark, the exciting sky
cable ride, and some of the site's magnificent
sculpture.
Edward (left, third row from bottom) and his pals are watching
an announcer come down from ceiling to introduce several edu-
cational movies to be watched by those seated at IBM's "People
4
Wall." Pedro and Mary Echevarria are seen in bottom row, sec-
ond and third from left.
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J UST A LITTLE OVER A MO TH AGO I completed a trip to Europe
and Japan. Except for England, which is having a balance of pay-
ments problem, and Italy, which is fighting an inflationary situation,
business conditions are quite good in most all of the countries I visited.
I was especially impressed with Spain's increasing industrialization and
improving economic health.
o Europe is still our largest and fastest growing overseas market. In fact,
it accounts for nearly two-thirds of our international business. This is due
partly to a maturing of the post-war European economy. Its goods-and-
services vacuum is being filled, and full employment is the rule rather than
the exception. This, in turn, creates a short labor supply and encourages
the European industrial and business community to buy more sophisticated
instrumentation to make up for the labor shortage.
We are taking advantage of this situation by putting more new products
into the European pipeline, stepping up our sales promotional efforts, and
in general doing a more efficient, vigorous marketing job. As an impor-
tant step in this direction, we will be making some changes in our inter-
national marketing organization over the next 30 to 60 days.
For example, we are setting up a Commercial Administration Depart-
ment to handle all international order processing, U.S. export licensing,
invoicing and expediting. This department, which becomes operational
August 1, consolidates functions previously handled by HP Inter-Ameri-
cas, Overseas Sales, and Manufacturing Services.
The establishment of this new group will provide us with important ad-
vantages. It will enable us to reduce overall shipping costs, speed the de-
livery of instruments to overseas customers, improve communications, and
William P. Doolittle reduce costly paperwork. Moreover, it enables HPIA to devote full time
Vice President, International Operations
to expanding our Latin American market, and Manufacturing Services to
increasing its assistance to our overseas manufacturing facilities.
o We are also setting up a new international planning and market re-
search group. The activities of this group will be especially helpful as we
move deeper into such new markets as medical and chemical instrumenta-
tion.
During my recent trip I had an opportunity to visit our manufacturing
plants in Europe and Japan. These are continuing to expand, turning out
a broader line of products to meet increasing competition. As these facili-
ties grow, of course, they place greater demands on our domestic produc-
AROUND THE CIRCUIT
New vigor in international marketing
tion since many of the components and parts supplied to our overseas
plants are manufactured by our U.S. divisions. In fact, for every three new
employees hired at our overseas plants, one new employee is needed at
one of our domestic facilities.
o HP's success internationally has more of a direct effect on our domestic
operations than we tend to realize. And because it does, we can all be en-
couraged by the gains we have made on the international front during
the first half of this fiscal year.
Domestic orders during this period showed a good increase of 14%
over the first half of 1964--but for the same period our international
orders were up 34%. This represents about 23% of our total corporate
business.
Although our international markets have grown considerably in the
past five years, we anticipate that their rate of growth between now and
1970 will be at least as great. So our big job is to build strength for the
future, and to take advantage of our increasing overseas opportunities as
they unfold. ~
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HP Perspective: Moseley Division
T HEY SAY THAT EVERY ROLLS ROYCE is given a
rugged road test before delivery. If the slightest thing
goes awry, it's back to the shop for adjustment.
Moseley products are like that. As the Rolls Royce of the
electronic recorder industry, this division can't afford to
produce less than the best. Each Moseley recorder is oper-
ated for hours before the quality assurance engineers even
consider passing it along for shipment.
Aside from the fact that the division's people are dedi-
cated to quality, there is another reason Moseley X-Y and
strip chart recorders are road-tested. These products are
electronic instruments, to be sure, but they are also mechan-
ical devices with motors and moving components which must
serve faithfully over long periods of time with unerring ac-
curacy. Where there are moving parts, friction is unavr
able, but Moseley engineers have developed means of ml