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Here is a glossary of commonly used terms in the world of search engine ranking.
Alt Tag: The alternative text that the browser displays when the surfer does not want
to or cannot see the pictures present in a web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.
Bridge Page: See Doorway Page. Click Popularity: A measure of the relevance of sites obtained by noting which sites
are clicked on most and how much time users spend in each site.
Cloaking: The process by which your site can display different pages under different
circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking. Comment Tag: The text present within the tags in a web page. While most search engines will ignore the text within the Comment Tags, some, |
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